Video content is everywhere around us, long and short, complex and simple, movies and advertisements and many more. Here at Creative Hive Studios, we create videos of different kinds in different formats, suiting the various purposes, everyday. As video production is becoming more and more democratic, it is necessary to have a fundamental idea about the creative process that goes behind the fashioning of them.

There are three distinct, equally important stages in the production of videos. With a team of professionals systematically undertaking the stages, the process runs smoothly.

Let us get a basic idea of the stages involved in video production.

1. Pre-production.

The often overlooked stage of production. The team identifies the core audience and decides on the type of video to be produced. Then comes a full on brainstorming to generate ideas for the production. The goal and the budget for production is decided at this stage.

Then there are the more concrete stages of planning the production. That includes the development of a script and storyboard. A detailed plan for the logistics of the shoot is then developed. This comprises the decisions on the setting, actors,shot list, call sheet and production schedule.

2. Production.

This is where the plans are executed. The most visible stage of video production. It is also the most intense and time sensitive stage of any video project. The crew sticks on to the shooting schedule developed in the pre production stage.

 The production stage always has the threat of unexpected contingencies pertaining to the weather, health and safety of the personnels involved, the time consumed in setting up and executing the plans etc. every extra hour would make huge difference in the cost of production and hence, the use of right equipments and a team functioning like a well oiled machine is principal.

3. Post-production.

This stage is when the shooting is wrapped and the editing and further processing of the footage begin. This is when the final product starts to take shape. Along with evaluating the audio and video footage, the team adds in sound effects, visual effects, colours, audio enhancements and sound design to create the finished work.

Higher quality videos provide wider possibilities of enhancement in the post-production stage. Therefore, planning the shoot with an expert team and the right equipment from the start is mandatory to ensure the quality of the video project. The finished product then has to be distributed and marketed. Apt formats and platforms that work in tandem with the identified goals and target audience in the pre-production stage are chosen.

 The stages in video production are undertaken one after the other in most cases. There are also instances when different stages are simultaneously executed, as in the case of the production of a series of videos. Each of the stages in the production are pivotal in ensuring the quality of the video that is produced. A professional video production company can facilitate bringing in all the resources under an umbrella and hence ensure a cost and time effective production of superior quality videos.