Video production has always been a dynamic field. Videos and photographs are said to encompass the magic of freezing a moment in time. Today, with an ever expanding market, there is no branding possible without videos. From conventional gears to most technologically advanced ones, the nuances of videography are expanding like never before.

Virtual video production is one term in vogue at present.

What is virtual video production?

In the simplest words, it is the seamless combination of physical and digital elements using an array of software tools. It is an integration of CGI and visual effects. With a massive range of potential applications and possibilities, it is capable of doing the same and more of what has been done in the past using physical production. The uses of it are not limited to the film industry anymore.

With powerful real time 3D creation tools like Unreal Engine, this combination of virtual filmmaking tactics make up a good share of what we see in movies, television and in advertisements today. The VFX creation of the backgrounds are made even before the scene is shot. The ability to visualise the scenes in the pre production stage, has provided limitless opportunities for manipulation and refinement.

 Virtual production LED walls are revolutionising the arena of video production. LED screens are being used as stately replacements for traditional green screens. Producing stunning visuals at the site, it uses a dynamic background to match the perspectives from the camera.

 Identifying that the future of video production is largely virtual, we, at Creative Hive Studios, are already offering our state of the art studio with an Unreal engine LED wall and are all set to be part of your video productions of all kinds.

What are the benefits of virtual production?

• Cost effective: Everything happens in a controlled environment. Planning and executing a budget friendly shoot becomes easy with virtual production. It saves the time and effort in travelling to and setting up physical locations. Additionally, saving the crew from the variables of lighting, weather and other elements, shooting has never been more pocket friendly.
• Create with no limits: Creativity grows boundless with the possibilities that virtual production offers. Real and the surreal, existent and the non-existent are equally achievable with the totally customisable attributes of it.
• Performances become more natural: The LED screen displays the entire virtual world, immersing the actors in a virtual reality and thus facilitating natural responses from them.
• Safety: In the face of the global pandemic, creating virtual production permits video creation in controlled environments, limiting the members of the crew and the efficient use of available resources.
• Sustainability: Avoiding unnecessary transportation of people and other technical resources, as well as preventing the setting up of elaborate shooting sets, virtual production is sustainable in nature.