Have you ever seen a video on YouTube by a company that you've never heard of, and wondered "Who is this?" Or maybe it was your own company and the video didn't make sense. That's a great question! Brand awareness is created to improve the perception of an organization regarding themselves and their products or services. In today's world, when people are bombarded with advertisements for brands every second of the day, it is important for businesses to keep customer loyalty and brand recognition up by creating branded videos that both look good and persuade consumers to take action!
The best way to build brand awareness is by using videos that are fun and entertaining. The goal of these videos should be to create a lasting impression on your audience while promoting your brand and products or services.
If you think the impact of video marketing is overrated, think again. A business using video marketing effectively can drive sales, conversions, and brand image. For example, a well-produced video could help to build your reputation as an expert in your field or attract new customers to your store. So how do you create branded videos that truly haven't been seen before?
Finding the right balance between being comprehensive and effective is key to getting your message across to customers and gaining the desired results. A business that can adopt video marketing can drive sales, conversions, and brand image. A video can communicate your message in seconds, and grab your reader's attention with the right tone and clarity. From a busy customer searching for a product to help their business grow, or an employee that needs some motivation. Videos are easy to use, fast to create and just as easy to share across all devices – whether they're a projector screen or your phone in the palm of your hand.
Creative Hive Studios is capable of providing your business the much needed guidance with its expertise in video production, content creation and video post production.
What exactly are branded videos? How are they different from other forms of marketing videos?
Branded videos are created as marketing contents. They are made keeping in mind the brand and its values, but they do not directly advertise or promote the brand. There is a clear labelling of the brand. But the audience, in spite of being aware that the video is advertising the brand, will watch the whole video because the content is so good.
For example, a sustainable clothing brand, creating video content on the benefits of recycling or a fitness centre producing an interview with a medical practitioner highlighting the benefits of an active lifestyle, are all branded video contents. There are social media pages and platforms dedicated to showcasing heart touching advertisements. The audience is provided with the satisfaction of watching meaningful and entertaining content and along with that the brand name successfully reaches them.
The treatment of these videos are to be decided post extensive research on the target audience and the goals of the brand. Content creation at Creative Hive Studios is done with utmost attention to the details. To ensure highly creative inputs and the power to keep the audience glued to the video is the most challenging part of creating branded videos.
Why do branded videos have a special appeal?
- It focuses on the experience that a viewer would possibly go through while watching the video. The marketing strategies are designed in such a way that it becomes most effective when communicated through the experienced emotions of the viewers.
- Appeal to the emotions of the viewers. The end result of brand promotion is attained through evoking emotions in the audience.
- Showcases your brand’s vision and mission. Branded videos are definitely for sales purposes, but they also work the most important part of revealing your philosophies and stand points.
- Familiar names are easily trusted and therefore, getting the brand name familiar for people and a household name, or
What do you have to look for when creating branded videos?
- Audience should be the first priority.
No matter how creative and inspiring the content is, it will be ineffective if it doesn't address the right people. Just like any other marketing strategy, creating branded videos also presuppose a thorough research on the audience, their needs, wants and passions.
- Create content that is mobile phone friendly.
It is a fact well accepted that a lion share of the video content that is produced, reaches the audience through their mobile phones. Pay attention to the choice of format, use of sound, subtitles etc so that it remains capable of reaching the mobile phone users.
- Choose subtlety over CTA
It is natural to fall prey to adding the CTA (Call to Action) element in the advertisement. But be heedful not to disrupt the emotive, engaging, authentic content with a blatant push to sell a product. Marking the presence of your brand in the form of a logo or a subtle message at the end can go a long way in connecting with the audience.
- Outsourcing can bring in more creativity.
It might not be easy to develop and execute a campaign all alone. There is no shame in consulting video production agencies for the same. With a dedicated team of professionals, equipped with creative ideas and constantly updated knowledge of the market, the process becomes easier. This is where Creative Hive can be of your help.
And with this you are all set to reinvent your brand. Consumers of today are surrounded by choices and are informed of the choices as well. Catering to the specific needs of the customers and opening up your brand to the possibilities of the creative marketing arena is the only way to stay relevant in the ever increasing competition.